You want to cook like a chef? Engaging with the audience
Renascença, the leading radio in Portugal is reaching new audiences.
The biggest Radio Group in Portugal, with a 1.3M weekly listeners, wanted to engage on a different way with their audiences.
Our task was to mobilise online communities around a new challenge: Learning how to cook!
Teach listeners how to cook like a masterchef. Tips and tricks on how to impress your friends and family.
Along with world famous french chef Pierre Olivier, from the 5 stars Hotel Copacabana in Rio de Janeiro, we launched a series about learning how to cook.
From shopping in local markets, as finding the right tools and cooking like a pro, we have launched live episodes, with video, audio and online recipes, where we invited actors, broadcasters and different chefs to cook with Renascença.
Photo Credits: Kenton Thatcher
Live spots on the radio with actors, weekly program on the radio with Presenters and Guests and some viral recipes disclosed by famous Chefs.